Seasonality Snapshot

Booking Holdings (BKNG)

Travel · US · US Consumer & Retail
✓ VERIFIED · 15YR REAL DATA
JanFebMarAprMayJunJulAugSepOctNovDec
SEASONAL TAILWIND — August
Strongest Month
February
+5.41% avg · 69% win rate
Weakest Month
September
-1.71% avg · 40% win rate
MonthAvg ReturnWin Rate
January +0.79% 50%
February +5.41% 69%
March +0.47% 63%
April +3.42% 75%
May -0.17% 44%
June +0.05% 44%
July +3.81% 75%
August NOW +2.18% 69%
September -1.71% 40%
October +2.74% 67%
November +2.43% 53%
December +1.54% 40%
These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.

Booking Holdings seasonality — common questions

What is Booking Holdings's best month historically?
Historically, February has been Booking Holdings's strongest month, averaging +5.41% with a 69% win rate over 15 years of data. September has been the weakest at -1.71%.
Is Booking Holdings seasonal?
Booking Holdings shows a measurable seasonal pattern: its best and worst months differ by 7.12 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Booking Holdings historically perform in August?
Booking Holdings is currently in August, which has historically averaged +2.18% with a 69% win rate. That has historically been a seasonally favourable window.

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