These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.
Target seasonality — common questions
What is Target's best month historically?
Historically, July has been Target's strongest month, averaging +5.55% with a 94% win rate over 15 years of data. May has been the weakest at -2.54%.
Is Target seasonal?
Target shows a measurable seasonal pattern: its best and worst months differ by 8.09 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Target historically perform in August?
Target is currently in August, which has historically averaged +2.01% with a 50% win rate. That is a historically neutral window.
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