Seasonality Snapshot

WPP (WPP.L)

Advertising · UK · UK Consumer & Retail
✓ VERIFIED · 15YR REAL DATA
JanFebMarAprMayJunJulAugSepOctNovDec
NEUTRAL SEASONALITY — August
Strongest Month
November
+4.25% avg · 73% win rate
Weakest Month
March
-4.95% avg · 25% win rate
MonthAvg ReturnWin Rate
January +0.35% 50%
February -0.27% 63%
March -4.95% 25%
April +3.77% 63%
May -0.46% 44%
June -4.16% 25%
July +0.29% 50%
August NOW +0.74% 50%
September -0.79% 53%
October -2.02% 47%
November +4.25% 73%
December +3.25% 80%
These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.

WPP seasonality — common questions

What is WPP's best month historically?
Historically, November has been WPP's strongest month, averaging +4.25% with a 73% win rate over 15 years of data. March has been the weakest at -4.95%.
Is WPP seasonal?
WPP shows a measurable seasonal pattern: its best and worst months differ by 9.20 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does WPP historically perform in August?
WPP is currently in August, which has historically averaged +0.74% with a 50% win rate. That is a historically neutral window.

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