These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.
Diageo seasonality — common questions
What is Diageo's best month historically?
Historically, July has been Diageo's strongest month, averaging +2.76% with a 75% win rate over 15 years of data. June has been the weakest at -0.75%.
Is Diageo seasonal?
Diageo shows a measurable seasonal pattern: its best and worst months differ by 3.51 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Diageo historically perform in August?
Diageo is currently in August, which has historically averaged -0.21% with a 38% win rate. That is a historically neutral window.
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