These figures are computed from 13 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.
Wayfair seasonality — common questions
What is Wayfair's best month historically?
Historically, May has been Wayfair's strongest month, averaging +15.02% with a 75% win rate over 13 years of data. October has been the weakest at -7.40%.
Is Wayfair seasonal?
Wayfair shows a measurable seasonal pattern: its best and worst months differ by 22.42 percentage points on average. These figures come from 13 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Wayfair historically perform in July?
Wayfair is currently in July, which has historically averaged +6.55% with a 58% win rate. That is a historically neutral window.
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