Seasonality Snapshot

ServiceNow (NOW)

Enterprise SaaS · US · US Technology
✓ VERIFIED · 15YR REAL DATA
JanFebMarAprMayJunJulAugSepOctNovDec
SEASONAL TAILWIND — August
Strongest Month
May
+5.24% avg · 64% win rate
Weakest Month
March
-0.94% avg · 50% win rate
MonthAvg ReturnWin Rate
January +3.66% 57%
February +0.24% 43%
March -0.94% 50%
April +2.18% 57%
May +5.24% 64%
June +3.41% 71%
July +4.09% 80%
August NOW +3.83% 67%
September +1.42% 50%
October +4.32% 71%
November +2.22% 50%
December -0.78% 50%
These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.

ServiceNow seasonality — common questions

What is ServiceNow's best month historically?
Historically, May has been ServiceNow's strongest month, averaging +5.24% with a 64% win rate over 15 years of data. March has been the weakest at -0.94%.
Is ServiceNow seasonal?
ServiceNow shows a measurable seasonal pattern: its best and worst months differ by 6.18 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does ServiceNow historically perform in August?
ServiceNow is currently in August, which has historically averaged +3.83% with a 67% win rate. That has historically been a seasonally favourable window.

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